Tag Archives: marketing

​​Carlos Beirao da Veiga Reveals Why Social Media Reigns Supreme

The newest marketing data has been analyzed by experts, revealing the dominance of social media. With the business landscape growing increasingly complicated, marketers manage brand touchpoints through social media to create meaningful customer relationships. Social media is a powerful tool, and brands need clarity in deciphering which touchpoints speed up customers’ purchasing decisions. Marketing expert […] … learn more→

Why Your Startup Needs to Focus on Benefits – Not Features

Today’s features – tomorrow’s footnotes. It’s a harsh reality for startups, but markets change unpredictably – and rapidly. Customers are always expecting the very latest and greatest features, making customer value a moving target. In our innovative, progress-focused world, that means today’s most sought-after specifications may not interest tomorrow’s audiences at all. What’s a business […] … learn more→