A quick Google search for moving companies will remind you that you are in competition with a lot of people. It doesn’t matter whether the movers are big or small, you will still have to compete with them for business.
Leads looking for your services will do a search, uncover a few options, check out websites, read the reviews, and make a judgment call as to which companies they choose to reach out to.
What does this mean for you?
It means that your presence online is important enough to put some effort into. So, let’s talk about how to improve your moving company’s online reputation.
Request Online Reviews
Potential customers read reviews. So, it makes sense to ask current customers to leave them. Develop a strategy that involves having your representatives reach out to customers whose move has been completed. In a phone call or email, ask whether everything was satisfactory with the service they received. If so, kindly ask them if they would leave you a review.
There are those people who make it a point to leave honest reviews to boost a company. Then there are those who leave reviews when they are mad – and they want you and everyone else to know it. And, of course, there are also those who just don’t care.
By taking the time to ask them, you are placing the idea in their head. As a result, they will be more likely to take the time to review your moving company.
Stay on Top of Your Reviews
If you have a long list of stellar reviews, fantastic. But never let your guard down as it only takes one bad experience to end your streak.
No business ever wants negative information spread about them, though it happens from time to time due to bad reviews. The best thing you can do is stay on top of it. This means keeping an eye on social media and sites that offer reviews, such as Google and Yelp.
Monitor who is talking about your company and what they are saying. Then do your best to professionally and respectfully address it. For instance, if someone leaves you a bad Google review, respond back and see if you can offer a solution to change their mind. That way, even though the review is out there, readers see that you attempted to make things right – and that you do care about your customers.
Monitor Your Competitors
While you want to do your own thing and be your own company, it helps to keep an eye on the competition. You can see what they are doing right – and what they are doing wrong. This can help you decide what not to do. For those good things you see they are doing to boost their online presence, maybe you could implement something similar.
Monitoring competitors is not new. It can be a very important tool in maintaining the health of your company online.
Invest in a Software and CRM
Investing in software and CRM dedicated to moving companies, you have everything you need at your fingertips when it comes to an online reputation.
From the moment you get your lead until after the time that the move has closed, you will be able to see every step along the way. Not only does this make things easy for you, but it also enhances the client experience so that it is hassle-free. This is very important since their interaction with your company may be translated into a review.
You can monitor your contact with customers and schedule follow-ups to reach back out to them after their service is complete. This gives you the perfect opportunity to discuss their experience and ask for that positive review online.
The customer feels good that you cared enough to reach out to them – and they leave you a review of their experience. It’s a win-win.
SmartMoving is a software tool to help you meet all the demands of your moving company. From maximizing sales, monitoring your marketing efforts, and organizing your contracts and estimates – this platform can be very beneficial to your growing business. Learn more at www.SmartMoving.com.