Tag Archives: value management

Why Your Startup Needs to Focus on Benefits – Not Features

Today’s features – tomorrow’s footnotes. It’s a harsh reality for startups, but markets change unpredictably – and rapidly. Customers are always expecting the very latest and greatest features, making customer value a moving target. In our innovative, progress-focused world, that means today’s most sought-after specifications may not interest tomorrow’s audiences at all. What’s a business […] … learn more→