Step-by-Step Guide to Create Engaging Online Course


Creating compelling eLearning content is an art; mastering it requires a thoughtful approach. More than just a camera and a mic are required to create an engaging online course. You have to understand your Learners, their challenges and goals, and structure your program to facilitate the transformation. Only in this case, your program has a chance to be successful.

Here, eLearning Partners will walk you through a simple five-step process to develop an engaging eLearning program in 90 days or less.

5 Simple Steps to Create an Engaging Online Course

Step 1: Identify Your Perfect Learner Profiles (PLPs)

Understanding your audience is the cornerstone of effective e-learning content creation. Instead of focusing solely on demographics, dive deeper into the biggest challenges your learners face. We suggest creating a Perfect Learner Profiles (PLPs).

In our free master class, available on our website, we work with you to identify these profiles, ensuring a targeted approach that resonates with your audience.

Step 2: Craft Your Learner Transformation Statement (LTS)

Your LTS is your value proposition—a roadmap that guides your learners from point A to point Z in their journey. Point A represents where they start, and point Z is the transformation your course will facilitate. This statement encapsulates the essence of your course and provides a clear direction for both you and your learners.

Step 3: Define Three to Five Milestones

Break down the journey from point A to point Z into manageable milestones. These milestones are significant achievements your learners will earn along the way.

Each milestone represents a key topic or concept that contributes to overcoming the challenges outlined in your PLPs. This structured approach keeps your content focused and impactful.

Step 4: Create Training Videos

Video is the most effective medium for eLearning content. It’s engaging, accessible, and caters to various learning styles.

You don’t need a Hollywood budget to create impactful training videos at home. You can start with a low-cost video setup, using your phone, an inexpensive mic, and a screen capture software like Loom.

Video allows for a personal connection with your learners, making the learning experience more immersive and memorable.

Step 5: Adjust Based on Learner Feedback

Don’t strive for perfection in the initial stages. Once you’ve created your basic video training content, it’s crucial to gather feedback from your learners.

Listen to what they’re telling you and adjust accordingly. This iterative process ensures that your content evolves based on the real needs and preferences of your audience.


Creating engaging eLearning content is a journey, not a destination. By following this five-step guide, you’ll lay a solid foundation for a successful online course. Remember, it’s essential to understand your learners, craft a compelling transformation statement, define clear milestones, leverage the power of video, and adapt based on feedback.