7 Things Investors Are Looking For in a Business


Investors want to feel confident that their money is going into a business with a good chance of success. But how can you, as an entrepreneur, make sure your business is attractive before presenting it in front of investors?

Here are seven things investors are looking for in a business:

1. A clear purpose and mission

Investors want to know what your business is all about and what you’re trying to achieve. They’re looking for a clear and concise mission statement that outlines your goals and how you plan to achieve them.

2. A strong management team

Investing in a startup because of an attractive valuation is one thing, but investing in a company with a solid management team and the requisite skills and experience to propel it forward is crucial. They will be looking for evidence of good teamwork and communication within the team.

3. A sound business model

A business with a sound and sustainable business model is more attractive to investors than one without. Be sure to have a clear understanding of your revenue streams and how you plan to generate profits. They’ll be looking for evidence that your revenue streams are strong and that your costs are controlled.

4. A well-researched market

You need to have a good understanding of your target market and the competitive landscape. They’ll be looking for a detailed and well-researched marketing plan that sets out how you plan to reach your target customers.

5. A solid financial foundation

Investors will be looking at your financial history to assess your ability to generate profits and cash flow. They will also want to see a realistic and achievable financial forecast for the future.

6. A detailed plan

Investors want to see that you have a detailed and well-thought-out plan for how you’re going to achieve your business goals. They’ll be looking for a clear and concise business plan that sets out your strategies and how you plan to execute them.

7. A passionate team

You and your team need to be passionate about your business and its success. Investors will be looking for evidence of your commitment and drive, as well as your team’s dedication to the business.

Attract potential Investors

If you can demonstrate that your business has all of these things, then you’re well on your way to attracting potential investors.